3M HONG KONG LIMITED

For the 2026 BB Spring Shopping Festival in Hong Kong, we gave 3M Home Water Filtration a Lunar New Year makeover under the theme 淨水迎春 ("Purified Water Welcomes Spring"). A retro water-droplet mascot, a red-and-gold festive palette and clear product messaging came together across the exhibition booth and the Facebook event post, turning water filtration into a symbol of good fortune for the new year.